How to open antikafe: business plan from A to Z

1. Cafe with the prefix "anti": what is it?
2. Ideal consumer
3. How to make a business plan antikafe?
4. Approximate indicators
5. Business plan sections
6. What package of documents you need to issue?
7. What business promotion tools should be used?
8. How to avoid possible risks?

Modern entrepreneurship is actively adapting to changing needs. consumer market, dynamically introducing new business technologies. At the same time, people increasingly tend to realize themselves by starting their own business. If you are one of them, you may need to think about how to open the anti-cafe, calculate in detail your plan of action and take the first confident steps towards achieving the intended goal.

Cafe with the prefix "anti": what is it?

The format of cultural and entertainment establishments of such a plan in our country still remains at the level of the novelty (we note this as a definite plus in terms of competitive opposition). Their key difference from the classic catering enterprises that are usual for us is a radically different concept of payment.

Business "antikafe" is not based on the profit for the sold drinks, culinary specialties and customer service. Visitors pay exclusively for the time during which they are in a cozy atmosphere, a relaxed atmosphere.

Coffee, tea, desserts are completely free. An important nuance for adherents of a healthy lifestyle is the absence of alcohol and a ban on smoking. The average cost of such pleasure is only a couple of rubles per minute.

Ideal consumer

Before answering the question of how to open the anti-cafe, let's figure out who this business should be focused on. Potential visitors - musicians, photographers, freelancers, lawyers, designers, IT specialists, students and just people who are tired of the routine monotony of office life, clearly prefer a place to rest, where you can eat, use free Wi-Fi, chat with colleagues and like-minded people or hold a business meeting.

Based on the practical experience of owners of establishments of this type, we will characterize the image of an ideal client. This is a person from 18 to 40-45 years old, who has no bad habits and has an active lifestyle. He is ready to spend at least 20 hours in your cafe for a month, receiving positive emotions, expanding the circle of his communication, acquiring new knowledge.

How to make a business plan antikafe?

Similarly to any type of business activity, the direction we are considering requires a well-thought-out plan that includes a consistent description of the stages of formation, the calculation of the necessary costs, the predicted net profit, and the payback period.

It is difficult to cite single figures that unequivocally give answers to all questions, since much will determine the location of the institution, the volume of purchases (all that is needed to open the anti-cafe: equipment, furniture, equipment), the condition and area of ​​the leased premises, the plan of the advertising company.

Approximate indicators

1. The starting level for a one-time investment is 50 thousand dollars. This amount consists of the costs of registering a legal entity or an individual entrepreneur, carrying out repairs, equipment for the hall and outbuildings.
2. Monthly costs - 10-15 thousand dollars. Components: payments to the lessor, the purchase of beverages, food, books, magazines, stationery, payment for the Internet, utilities, salaries to employees, tax and pension contributions, advertising.
3. An important item included in the anti-cafe business plan is payback period. Approximately it is 14-16 months.
4. Profitability from 46-50%.

Business plan sections

The classic version of business planning implies a structured approach. Break the plan into several sections:

• introductory part (goals, general characteristics of your business);
• Description of services;
• marketing strategy (developed on the basis of the analysis of the core market segment);
• organizational part (sequence of actions, areas of responsibility, terms of implementation of each planned stage);
• budget (one-time and monthly payments, calculation break-even point equipment depreciation);
• results and future development prospects.

If you have already started brainstorming by starting to think about how to open an anti-cafe, a business plan, drawn up according to the proposed structure, will help you see the whole picture and make adjustments necessary for the realization of your idea.

What package of documents you need to issue?

In order not to go beyond the legitimate field of activity, you need to secure the status of an individual entrepreneur or legal entity (code OKVED code 55.5). Having a certificate of state registration and constituent documentation in your hands, you get a permit from the SES and fire safety authorities, enter into lease agreements for waste disposal, disinsection and disinfestation measures, and draw up a production control plan.

After that, we can say that the documents for the opening of the anti-cafe are fully prepared. Trade in alcoholic beverages and tobacco products in establishments of this type is not provided, so you will not need a license to sell such goods.

However, if you want, without equipping your own kitchen, to provide your visitors with good nutrition (there are always those who want to use this service on a paid basis), also take care of the contract for the delivery of ready-made meals.

What business promotion tools should be used?

Another important point that should not be missed when deciding how to open an anti-cafe is about how to attract and retain potential customers. What can you recommend?

1. Involve as a tool to ensure stable profit method direct sales. Municipal authorities, educational institutions, educational centers, commercial companies, clubs of interest will be happy to respond to your proposal for a presentation, competition or quiz.
2. Build long-term mutually beneficial partnerships with the organizers of festive events. This step will allow you to increase the volume of services offered.
3. Take the opportunity to express yourself in social networks. Create groups on Facebook, VKontakte, Odnoklassniki. By many criteria, your ideal consumer ideally coincides with the image of the active user of these resources. You will easily be able to interest and adjust feedback.
4. When compiling a business plan for an anti-cafe, consider the option of implementing monthly subscriptions for those who want to attend the institution without time restrictions. Such a move will increase customer loyalty.
5. Do not neglect the viral marketing strategy. Your visitors are ordinary people who tend to share useful information, impressions and news with others. By creating the most comfortable conditions for them and introducing a system of discounts, you can be sure that they will bring their friends to you.

How to avoid possible risks?

1. Collect all available thematic information on your business project, without losing insignificant trivial details. Tips on how to open antikafe and ensure its prosperity, very much.
2. Remember that success is inextricably linked with careful planning and competent management.

Successful business and good luck in your endeavors!